A journey with KNOWN / Local service business
DaVinci Construction.
From the first step to a fresh start.
Follow the story
The before
The identity we started with.
DaVinci already had a name and an existing visual identity. The starting point paired burgundy and gold with a flowing wordmark. Our work was to develop that foundation into a more complete, consistent brand.
The design process
Explore. Refine. Find the right fit.
We worked through logo, icon, and typography directions, testing how each version could represent the construction team. These original boards show the evolution toward the final identity.
The final identity
A brand with a clear direction.
The final brand guide brings the wordmark, supporting marks, burgundy and navy palette, gold accents, and typography together. A consistent toolkit gives the business a recognizable presence across its materials.
Out in the world
Built to work beyond the screen.
The identity carries into merchandise applications, from shirts and hats to drinkware and supporting marks. These mockups show how the brand can stay recognizable across the everyday details.
The website
A new home for their work.
We brought the brand into the website at dcssavannah.com, with their services, project work, and a clear consultation path in one place. The brand and the online experience now tell the same story.
Your next step
If your business has outgrown its brand, this is the right next step.
Start with a 30-minute conversation about the business you run today and the one your customers see online.
Savannah, GA · Every project led by Liesl Webber